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Passion (from the Greek verb πασχω) is a very strong feeling of enthusiasm and excitement for something or about doing something.
To be PASSIONATE is to have, show and express strong emotions and beliefs in all that you do.



In Aristotle's Rhetoric, he identifies three artistic modes of persuasion, one of which was awakening emotion (pathos) so as to induce a desired judgment through an essential mode of proof.


Ethics (from the Ancient Greek word ἠθικόςethikos) involves defending and recommending concepts of right and wrong conduct.
To be ETHICAL is to deal with morals and the principles of morality pertaining to right and wrong.



Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs and ideals that characterize a community, nation, or ideology.  Ethos conveys character and credibility.


Logic (from the Ancient Greek: λογική) is concerned with the use and study of valid inductive reasoning, abductive reasoning and deductive reasoning.
To be LOGICAL is to be sensible and reasonable characterized by clear, sound reasoning.



Logos is an important term in western philosophy, psychology, rhetoric, and religion. Beginning with Heraclitus (ca. 535–475 BC), logos came to represent a principle of order and knowledge.